Hocus Focus aims to take the black box out of market research, and in a transparent, evidence based approach deliver meaningful insights that help brands and businesses grow. We are pretty sceptical about how most market research is run as it leans too heavily on asking the consumer to predict the future or explain past behaviour. As we know, people are terrible futurists and even worse historians when it comes to explaining their own behaviour.
We are across marketing science and prioritise what science has established from schools such as marketing and behavioural sciences, as well as behavioural economics. This information is often supplemented with prior research our clients have done to eliminate the need for any primary research.
We have a team of trained behavioral researchers who can monitor consumer behaviours, audit customer journeys and review behavioural data to reveal insights, biases and unconscious tendencies that consumers could never, knowingly, communicate to us.
People are often more accurate and 'honest' when describing the behaviour of others rather than themselves. Therefore, many of our processes rely on interviewing experts, influencers, or just partners and friends of the consumer - rather than the consumer themselves.
We do consumer research, both qualitative and quantitative. However, when we do this research we aim to ensure it is context specific. We ask consumers questions about their immediate environment. We resist the temptation to ask them to look back, or project forwards - giving a more accurate response.
We have a team of trained behavioral researchers who can monitor consumer behaviours, audit customer journeys and review behavioural data to reveal insights, biases and unconscious tendencies that consumers could never knowingly communicate to us.
Want to find out more or book a room? Let's chat.