We are a place where insights become clear and big problems are solved.

Hocus Focus has five approaches to research:

Marketing Sciences

We are across marketing science and prioritise what science has established from schools such as marketing and behavioural sciences, as well as behavioural economics. This information is often supplemented with prior research our clients have done to eliminate the need for any primary research.

Behavioural Observations

We have a team of trained behavioral researchers who can monitor consumer behaviours, audit customer journeys and review behavioural data to reveal insights, biases and unconscious tendencies that consumers could never, knowingly, communicate to us.

Collateral Interviewing

People are often more accurate and 'honest' when describing the behaviour of others rather than themselves. Therefore, many of our processes rely on interviewing experts, influencers, or just partners and friends of the consumer - rather than the consumer themselves.

Consumer Research

We do consumer research, both qualitative and quantitative. However, when we do this research we aim to ensure it is context specific. We ask consumers questions about their immediate environment. We resist the temptation to ask them to look back, or project forwards - giving a more accurate response.

Behavioural Observation

We have a team of trained behavioral researchers who can monitor consumer behaviours, audit customer journeys and review behavioural data to reveal insights, biases and unconscious tendencies that consumers could never knowingly communicate to us.